Newcastle Digital Marketing

ROI Ranges from 4:1 to 6:1 (more for some businesses)
An acceptable ROI for a marketing campaign ranges from 4:1 to 6:1, some businesses get 10:1.

Every business is different so the digital marketing strategy may be different. We may do more Google Ads, SEO, Google Map Pack Marketing, Google My Business Management or Facebook ads etc. for your business goals.

How We Prove ROI From Ad Spend

We do this by agreeing upfront what a new phone call or form enquiry is worth to your business and tracking those numbers in detail against your actual revenue or deal flow pipelines. If the numbers do not match your revenue or expected pipeline we adjust our numbers so they are more accurate moving forward.

1. Pick your advertising budget per month. $1000, $2500, $5000 etc. (if you want to go faster you simply spend more)

2. We will decide the go to market strategy or what platforms we are going to advertise through as we are the Digital Marketing Specialist

3. We track all incoming calls, form fill ins and enquiries

4. Each month we have a strategy call to discuss, leads in, % conversion & ROI from ad spend last month from your online advertising and online marketing activities

No Lock In Contracts

Cancel anytime with 30 days notice.

 

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Digital Marketing Services

We are experts in Digital Marketing, SEO, Content Production, Google™, Bing™, LinkedIn™, Facebook™ & Instagram™

Search Engine Optimisation (SEO)

In a 2018 survey by HubSpot, SEO presence was still the top marketing priority for businesses. SEO services have stood the test of time because it delivers measurable results time and time again.

Social Media Marketing (SMM)

Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms you’re missing out on sales!

Paid Digital Ads (SEM)

Newcastle Digital Marketing specialise in paid Digital Marketing using Google™, Bing™ LinkedIn™, Facebook™ & Instagram™. We have been spending our own money on digital ads for over 20 years.

Consulting

All digital projects are different. Which means that a successful consultant has to be able to wear many hats, from social media to SEO and PPC. Newcastle Digital Marketing are on the bleeding edge of this industry with over 20 years of practical experience.

Data Analysis

Digital marketing data analysis can provide invaluable insights about your business; it can show you where your dollars are best spent, what your customers are responding to, and how and when your marketing efforts turn into sales.

Strategy

A digital strategy is not limited to advertising a website alone, but should be used to promote your social pages and posts, implement enticing marketing campaigns and invest in analytical tools that drive sales and engagement with your brand.

Detailed Digital Marketing Reports

Reporting is integral to Newcastle Digital Marketing’s digital agency services. We share campaign and program data to help you understand how your digital marketing is driving your business forward. Our digital marketing reporting includes:

  • Search engine optimisation reportsTraffic volumes, strategy sessions, sources and backlink profiles.
  • PPC search engine marketing reports – Click-through rates and cost-per-conversion data.
  • PPC display marketing reports – Key performance analytics and campaign engagement.
  • Social media marketing reports – Audience analytics and campaign data.
  • Email marketing reports – Click-through rates, engagement levels and conversion data.

FAQ – Newcastle Digital Marketing

What is Digital Marketing?

Digital marketing is mostly any marketing activity that is online i.e. PPC, social media, email, SEO, website design etc.
Traditional marketing is generally viewed as offline activities such as; events, direct mail, print advertising, TV, radio etc.
Most agencies offer one or the other, although within your marketing strategy any activities should be aligned.
For Newcastle businesses the team at Newcastle Digital Marketing are next level. They have been at the forefront of web development, social media management using a data-driven approach for over 20 years. Their customer service and focus on revenue growth is second to none

What ROI should I expect from Digital Marketing?

As digital marketing experts, we’ve been asked this question by dozens of clients. “Which is better for my business?”
And almost every time we have a similar response – it depends, each business will have it’s own digital marketing strategy!
All are great, and yes one can be better than the others depending on your business, your audience, and your goals.
We aim for a 10:1 ROI, some get 4:1 and some get 2:1.

Do I need an SEO Strategy?

The short answer is yes. Do customers use Google to look for products and services? Yes. Do you want those customers to see your business when they are looking for those products and services? Yes.
Content marketing, social media and brand strategy are also important in the effectiveness of a search engine optimisation campaign or marketing project.

Should I be using email marketing and marketing automation tools?

Marketing automation tools are built to help you automate your processes. These will save you time in your marketing but you still need someone to design your campaigns, write your emails, run testing and track and optimise. They should complement and help your marketing team..

What is it like working with a digital marketing agency?

Different agencies work in different ways with small businesses. However, at the best digital marketing agencies most likely you’ll be given an Account Manager as your single point of contact for best results. They will manage briefing sessions and keep you updated month on month with the progress of your marketing journey and digital marketing plan.

What digital marketing platforms should I be using?

The ones your customers are using! You need to be prioritising the platforms that your target audience is using and those that are best aligned to your business and marketing objectives. For example are you wanting to increase brand awareness using Instagram or generating leads from Facebook advertising. If you have a service that people search for its hard to look past Google Ads..

How do I get more Social Media followers?

There is nothing wrong with using follower numbers as a broad social media strategy to measure your success on social media. However, it should not be your objective. Unless you are using a go wide with your database and then go deep with content strategy.
Having more followers does not necessarily equate to more sales. In fact, you could have fewer but higher quality, more targeted followers and achieve more conversions.
Concentrate on engagement, traffic and conversion rate and less on follower numbers for real social media success, you may also need some graphic design, content creation help.

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How much should I be paying for website development?

The average cost of a website design and development is between $2000 and $15000. Some site costs $50k+ and some you can get for under $1k do the job. It very much depends on the industry vertical, targeting the right audience, if it is ecommerce or lead generation focused.
It’s important to ask your marketing manager what is included in your project. Most don’t include any content, you will be expected to deliver all necessary content. Some may only include development and expect you to do the design.
The bottom line is that your website is often the key research tool your potential customers and new customers are using, good copy & good design are worth investment in this marketing channel.

Let’s Do Digital Marketing Better Together!

We are all smarter together than we are alone.

It costs nothing to have a chat with us.

Newcastle Digital Marketing have no lock in contracts and operate month to month… having said that… digital marketing is a long game and we would suggest you have at least 3-4 months in mind to test and measure campaigns.

Satisfied Clients

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Avg. Conversion From Leads

Let's Work Together!

If you’re not using a digital marketing agency you’re missing out on sales!

Digital Marketing Agency Newcastle

Newcastle, NSW, Australia 2300